Federal Election 2010: The Australian Greens' social networking strategy

The party is taking a 'less-is-more approach in the leadup to the election

The Australian Greens are taking a ‘less is more’ approach to social media in the lead-up to the election, claiming the benefits come from using the platform as an engagement tool rather than a distribution outlet.

The party’s web and new media coordinator, David Paris, told Computerworld Australia that the party does not have a structured social media strategy and instead opts to leave it up to the individual candidates to use their Facebook and Twitter accounts as a form of personal contact.

“One of the things I think people get most irate about is when there’s all these cookie-cutter Facebook and Twitter accounts that are very one way and that don’t communicate directly with people or don’t allow the communication from people, we wanted to steer well clear of that,” Paris said.

According the Paris, there is no hard and fast rule on the party’s use of social media. Instead, it advocates connecting with the audience only when there is something interesting to say.

“I think if there’s a specific conversation taking place that our people can get involved with they should be engaging with it as much as they can, but if there’s not anything of particular interest to communicate I don’t think they should be tweeting or doing status updates just for the sake of it.

"They need to maintain engagement with the people that choose to support them without drowning them in inanity and without treating them as just a distribution method spamming things out like media releases the same way some of the other parties do.”

Both the Greens MPs and the Australian Greens Party website run on the Drupal open source content management system (CMS) with City CRM software. The websites' administrators use Google Alerts and RSS feeds to follow specific blogs the party may be mentioned in rather than sophisticated analytics software.

While Paris said he was aware of the potential benefits of a social media strategy along the lines of President Obama’s campaign, it wasn't an attainable option for the Greens.

“There’s two factors that don’t apply for us: The technology is not as widely embraced here as it is in the States, and also our budget to maintain that sort of a network isn’t even close to what the major parties have, let alone the Democratic Party in the US. We do as much as we’re able to given the limitations that we have… We’d much rather focus on the few networks that we can devote some time and energy to rather than trying to spread ourselves too thin,” Paris said.

“Ultimately it comes down to making sure that we’re available to be contacted however somebody chooses to engage with us so we’re present anywhere someone might think to look for us. We’re contributing to that conversation, as opposed to a distribution.”

The last few weeks have caught the Greens off guard with a number of volunteers expressing interest through the platforms of Facebook and Twitter, leaving the party “scrambling” without a formal process to respond to this.

Amnesia Razorfish social strategy manager, Karalee Evans, told Computerworld Australia that of the three parties using social media for the election, the Greens are certainly doing the best job thus far simply by responding to their audience.

“They’re moving to two-way dialogue, particularly with their Twitter use which is probably why I think they’re tracking a lot better than Liberal and Labor,” Evands said.

“They’re actually responding, it sounds so silly and simple but it’s such a fundamental difference of approach. Social media is essentially social, it’s about conversation rather than broadcast and that’s where the Greens are definitely different to Liberal and Labor; they’re responding to people on Twitter, they’re joining into existing conversation, it’s such a small but ultimately major difference.”

Commenting on the launch of Labor Connect – the ALP’s social networking platform – Evans said instead of taking part in existing conversation on Facebook and Twitter, the ALP is trying to draw people from these conversation into a Labor “backyard”.

“The key to social media is joining into the conversations where they’re already happening, which is what the Greens are doing. You don’t need to build a platform to have a conversation, the platforms are already there, Twitter, Facebook, YouTube, MySpace, that’s where people are talking and wanting conversations and responses.”

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10 Comments

ma sealake

1

1. Kevin Rudd would not be ousting if Bob McMullan (MP) informed “Health Olympic Australia Development”.
Short after Bob McMullan MP – Interview from Sunday Profile by Monica Attard on 19 February this year: (……..There are major things that I’ve put in place like the strategy about assistance for people with disabilities in developing countries. We’ve got a terrific strategy out there which people around the world have been very kindly saying is the world leading strategy about it. Now we’ve got to put some flesh on the bones – we’ve got to do it. So I want by the time I leave to have the first stages of the concrete implementation plan underway……”.
Two letters suggest Support for a “Health Olympic Australia” Future Fellowship sent to Bob McMullan MP on March this year, with no replied.
It’s a missed opportunity that how important to “BOB MCMULLAN’s value of the idea strategy of a “Health Olympic Australia” not to inform to the then Prime Minister Kevin Rudd to commit a strong national project to benefit Australian people, then to get all voters behind the government to win the up coming election.
There are also questionable how Bob McMullan MP’ idea strategy to support people with disabilities in developing countries without the first priority strategy to support the people with disabilities in Australia first, then to apply the successes experience afterward?
There are also questionable how Bob McMullan MP’ idea strategy to support people with disabilities in developing countries without a strong financial and strong intellectual creative resources supported Australian government?
Ma kee wai
(Member of Inventor Association Queensland since 1993)

masealake

2

Why new election costing another $170 millions people's burden, politician extra pocketing?

$170 millions will create a national hurray "Health Olympic Australia" project for a truly “Health Revolution” once described Australia health reform by ousted Prime Minister Kevin Rudd. A “Health Olympic Australia" project will direct benefits to everyone in Australia within 3 years, for everyone’s health creation, everyone’s wealth creation, and then benefit to everyone globally afterward?

People demands fairer resources supported of lives today, not tomorrow, and not another 3 years on and on?

There are at least five economic productivity outcomes will resulting significant GDP progressing from a “Health Olympic Australia” as follow:

1. Reductions in Australian Health Workforce cost;
2. Reduction in Healthcare cost;
3. Reduction in lost productivity cost;
4. Increase from agriculture outcome;
5. Increase from “Health Olympic Australia” creation in goods/products exportation.

Australia people will fill the miss opportunity to them should it exist today.

Ma kee wai
(Member of Inventor Association Queensland since 1993)

masealake

3

What Australia hung parliament demonstrating deep in voter’s heart?

Australia citizens now enter a very challenging political era for 70 years in the 2010 federal election, many reforms are demanding by voters are looking for a change with anger to share fairer resources supplied lives from the first term of government?

Voters handed down their decisive votes during election time are looking for an efficient, effective and economically run government. A high transparency in less mistaken caused processing under no discriminately enforced services government. A long term wealth creative vision with fast action moving forward progressing resulting value add to voters benefits in each term of governing.

Voters are crying for action right now to have improved resources support lives that suppose lead by a government in the following eight commitments:

1. What vision of prosperity voters seen?
2. Why action not enough in the past 3 years?
3. How many election promises has been fulfilled?
4. Where productivity motivation to voters?
5. What materials to speed up election promises processing?
6. Why some election promises in powerless process?
7. How far transparency in each department service voters wanted?
8. Where prioritized direction to empowerment the nation?

masealake

4

Fast action wealth creative moving forward governance???

Poverty will not be phase out if no fairer resources to share; Illness will not be reduce if no preventive measurement in real action; Agriculture will not be revitalize if urbanization continuing its path; Housing affordability will not be reach for young generation if government continue cashing from young generation debt by eating out the whole cake of education export revenue without plough back, and manufacture industry will shrinking smaller and smaller if no new elements there to power up to survive, and employability will not in the sustainable mode for so long as I seen in the last 36 years in Australia working life.
“Health Olympic Australia” project will not only assist the Australian Government to shape a
better health system for Australians but will also improve the general health of Australians. This will put Australia in a strong position for long term wealth generation and prosperity.

There are at least five economic productivity outcomes will be able to resulting significant GDP progressing from a “Health Olympic Australia” in the follow areas:
1. Reductions in Australian Health Workforce cost;
2. Reduction in Healthcare cost;
3. Reduction in lost productivity cost;
4. Increase from agriculture outcome;
5. Increase from “Health Olympic Australia” creation in goods/products exportation.
Again, Australia people will not be the economical burden to pay for import health projects and products from China one day, as we seen example today of most consumer products, home appliances, entertainment instruments etc……..that are covered all over our top, to our body and down to our bottom, is it a China dominated consumer’s market? Dose Australia wanted another soon to be billions dollar of China dominated Australia preventive health market??

Alternatively, Australia is capable to supply itself to save these billions dollar? Convectively to an imported goods replacement by export its invented preventive health patterns in knowledge, projects, and products that to earn the trillion dollar of Chinese preventive health market??

A “Health Olympic Australia" project will directly support to produce benefits to Australia within 3 years, for everyone’s health creation, and wealth creation regardless of gender, age, and or race, everyone then will have the opportunity at the same time splashing out two arrows to capture a fairer live resources in their own right, then to benefit everyone globally afterward?
Australia people will fill the missed opportunity to them should it not exist today, but yet to discover the value by government (referred to a letter to the ousted Prime Minister Kevin Rudd October 2009).
Ma kee wai
(Member of Inventor Association Queensland since 1993)

masealake

5

What democratic societies should learn lessen from Australia election 2010:
1. What creative vision of Gillard Labor government’s nation-building agenda without support to Australian Inventors?
The Australia historical hung parliament demonstrated the big gap in 70 years of inequality society between the small educated elite groups who get highest pay by talk feast used mouth work controlling live essential resources of the country in every social platforms against the biggest less educated groups who get lowest pay by hands work squeezed by discriminative policies that sucking live blood from individual poor/less wealth off?

Voters’ voices do not hear?
Voters’ pains do not ease?
Voters’ cries do not care?

1. Poverty will not be phase out if no fairer resources to share;
2. Illness will not be reducing if no preventive measurement in real action;
3. Agriculture will not be revitalize if urbanization continuing its path;
4. Housing affordability will not be reach for young generation if government continues cashing from young generation debt by eating out the whole cake of education export revenue without plough back;
5. Manufacture industry will shrink smaller and smaller if no new elements there to power up to survive;
6. Employability will not in the sustainable mode for so long as manufacture and agriculture not going to boost.

Ma kee wai
(Member of Inventor Association Queensland since 1993)

masealake

6

What democratic societies should learn lessen from Australia election 2010:
1. What productive action Gillard Labor government UN 5 billions to buy ousted PM Kevin Rudd’s face?
Voter’s pains did not link to high income Politicians and Bureaucracy.
The Australia historical hung parliament demonstrated the big gap of inequality society between the small educated elite groups who get highest pay by talk feast used mouth work controlling live essential resources of the country in every social platforms against the biggest less educated groups who get lowest pay by hands work squeezed by discriminative policies that sucking live blood from individual poor/less wealth off?

Voters’ voices do not hear?
Voters’ pains do not ease?
Voters’ cries do not care?

1. Poverty will not be phase out if no fairer resources to share;
2. Illness will not be reducing if no preventive measurement in real action;
3. Agriculture will not be revitalize if urbanization continuing its path;
4. Housing affordability will not be reach for young generation if government continues cashing from young generation debt by eating out the whole cake of education export revenue without plough back;
5. Manufacture industry will shrink smaller and smaller if no new elements there to power up to survive;
6. Employability will not in the sustainable mode for so long as manufacture and agriculture not going to boost.

Ma kee wai
(Member of Inventor Association Queensland since 1993)

masealake

7

Why believe coalition Supporting Local Communities?
It’s all about power and money most Politicians and parties wanted above all and after all election?
Just listen how Barry O'Farrell convincing voters: “Over the last four years I announced positive and practical policies which will help support local communities……..” .
Take a look below the link subject: “Time for Action” in “Healthy Active Life” program that convert Broken hill into a Healthy Las Vergas Broken Hill economy? Link with http://www.streetcorner.com.au/news/showPost.cfm?bid=20747&mycomm=ES
... , will you then still believe Barry O'Farrell’s announced positive and practical policies which will help support local communities……..” ?
Will you also believe there were only 1-2 Politicians responding to this greatest “Healthy Las Vergas Broken Hill economy model”?
Why the most Politicians do fail their own test in support community health/economic development who with$1.65 million Tax payer’s money each annual spending for?
Masealake (Member of Inventor Association QLD)

masealake

8

Why believe coalition economic plan works without revitalize agriculture and manufacture industries??
It’s all about power and money most Politicians and parties wanted above all and after all election?
Just listen how Barry O'Farrell convincing voters: "People are our asset. They are our greatest wealth and they should be given the opportunity to pursue their dreams?" On the issue of economic management, Mr O'Farrell was asked what he thought was the state's greatest source of wealth, given NSW lacked a resources industry.
Take a look below the link subject: “Time for Action” in “Healthy Active Life” program that convert Broken hill into a Healthy Las Vergas Broken Hill economy? Link with http://www.streetcorner.com.au/news/showPost.cfm?bid=20747&mycomm=ES
... .
When we look at what today’s shrinking industries, such of agriculture (34% of fruit and 19% of vegetables imported); manufacture (10.5% by 2005–6) destructed by John Howard’s coalition government.
Will you then still believe Mr Barry O'Farrell’s coalition opposition announced positive and practical policies which will help revitalize agriculture and manufacture industries for create more sustainable jobs, and innovative export products?
Remember, it’s not one person to construct or destruct the whole lots of industries, it’s the matter of whole political party/government?
Will you also believe there were only 1-2 Politicians responding to this greatest “Healthy Las Vergas Broken Hill economy model”?
Why the most Politicians do fail their own test in spend little brain work to revitalize agriculture and manufacture industries who with $1.65 million Tax payer’s money each annual spending for?
Masealake (Member of Inventor Association QLD)

masealake

9

Why believe NSW coalition health plan works just by add a few dollars in hospital without innovative ideas?
It’s all about power and money most Politicians and parties wanted above all and after all election?
Just listen how Barry O'Farrell convincing voters: “The key to our program is giving medical professionals a bigger say in how health services are delivered in their area. These are the people who know what their patients need…so we will be listening to them”.
Where the Preventive Health program under coalition government’s 8 years health plan is proved that a political mouth show in which spent millions dollar only produced a book for sale, people who have to pay for reading, but not benefit taking.
Will you then still believe Mr Barry O'Farrell’s coalition opposition is committed to health reform (put some money in some hospital if you liked)? Then call it rebuild the hospital system through Better Hospitals and Healthcare program? The coalition put it up simply as a truly health reform that would fix NSW health problems?
Will you also believe there were only 1-2 Politicians responding to this greatest “Healthy Las Vergas Broken Hill economy model”?
Why the most Politicians do fail their own test in spend little brain work to come up some innovative idea that truly achieve the health reform materialized that benefits to all voters?
Take a look below the link subject: “Time for Action” in “Healthy Active Life” program that convert Broken hill into a Healthy Las Vergas Broken Hill economy? Link with http://www.streetcorner.com.au/news/showPost.cfm?bid=20747&mycomm=ES
... .
Masealake (Member of Inventor Association QLD)

masealake

10

Why believe Premier Barry O'Farrell able to deliver commitments meeting NSW $4.5 billion black hole not to explore a Health Olympic?
Although Premier Barry O'Farrell has signed a contract to the people of NSW to deliver commitments, and that contract will be honoured. An honourable government is importantly to advancing the state, to create more opportunities for people to work on, and to ease the cost of their life that in happy to stay such state.
But the true story is any Politician still sits on the position for four years until the beat down by doing little, regardless the deliver commitments on time. If they resigned early due to incompetence, they still enjoyed all retirement benefits with worry free.
Why a Health Olympic guarantee NSW back to number one state?
• Inventing health improvement patterns;
• Growing high antioxidant healthy grains and plants;
• Manufacturing high antioxidant healthy grain powder products;
• Exporting its health improvement knowledge and pattern; and
• Exporting health improvement resources (including human resources).

More detail linked to http://www.streetcorner.com.au/news/showPost.cfm?bid=20747&mycomm=ES, or http://www.liberal.org.au/ActionContract/Action-Contract-4.aspx#129458356716694000.

Masealake
(Member of the Queensland Inventor Association since 1993).

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