Telcos give a tick to NBN ad splash

But skeptics say promotions are political and unnecessary
NBN advertisement in the Sun Herald (13.06.10)

NBN advertisement in the Sun Herald (13.06.10)

Several Internet service providers have backed the Federal Government’s $16 million advertising splash designed to shore-up public support for the National Broadband Network (NBN).

The government released the funds under the Federal Budget to inform taxpayers of its $43 billion broadband plan. So far the NBN will only be available in parts of Tasmania, with services set to go live this month.

NBN providers iiNet, Internode and iPrimus said the technology sector was “saturated” with opinion on the NBN and debate should be taken to the public.

“There is only so much that the industry can talk about so it is good that they are informing mums and dads,” iiNet chief regulatory officer, Steve Dalby, said.

iPrimus chief executive officer, Ravi Bhatia, said it will use the NBN as part of its branding.

He brushed off suggestions national NBN advertising — which included a full-page promotion in the Sunday Herald — was inappropriate considering many areas will not have access to the network for years.

“It’s a big investment and they have a duty to let people know where the money is going,” Bhatia said.

But the NBN plug raised the ire of some telco operators. Exetel director, John Linton, said it is “pointless to advertise something that can’t be delivered” and said the campaign was political advertising.

Linton said there was no point to promoting the NBN outside of Tasmania, and Exetel will not advertise the network services outside of Tasmania unless they are available.

A cheif technical officer for a NSW telco, who requested anonymity, said the government may have launched the national advertisements to shore-up support for the NBN and make it difficult for an Abbott government to scrap.

More about: etwork, Federal Government, iiNet, Internode, iPrimus, Primus
References show all

Comments

1

Legal Eagle

Wed 16/06/2010 - 10:37

It is also against the Law to advertise services,articles, that do not exist.

Therefore it was with interest to note Graeme Samuel from the ACCC was awarded a"gong" in the Queens Birthday Notices.

I seem to recall of recent times, were the ACCC has taken action against Telcoland for similar advertising.

So Mr Samuel, we await with interest!

2

Bruce

Wed 16/06/2010 - 13:21

Imagine exploring a museum in Europe and having all the statues censored, the teacher prosecuted for crimes of morality against the children and having everyones thoughts and actions catalouged for 10+ years so that they can be profiled for future crimes. Australias NBN, the future today.

Comming up we have ongoing commentary on the war between Eurasia and Eastasia but first a look at the latest writings by our dear leader...

3

Daniel

Wed 16/06/2010 - 13:34

Legal Eagle:

The NBN Advertising was about the NBN, not if the NBN services that are or are not available on it.

This is happening in other places as well (say singapore).
http://www.techgoondu.com/2010/06/15/lack-of-knowledge-main-reason-for-homes-refusing-fibre/comment-page-1/

Bruce:

Bit rich, that can happen regardless if the NBN is there or not.

4

Wayne

Wed 16/06/2010 - 14:14

Legal Eagle, I dont think yuo are right. Following your logic, I could sue a cinema for showing previews, or a shop for sending me a catalogue of stock that will be in store at a later date.

5

Legal Eagle

Wed 16/06/2010 - 16:24

My point was that at this moment in time there is no NBN, furthermore, there is grave doubt NBN will ever come into existance.
A preview is of a product that exists, the Cinema is not obliged to show it,however, that product does exist!
A catalogue shows actual items that are intended for sale,they can be withdrawn, and in most cases there are caveats on all catalogues if you care to read the fine print.In both cases there is intent of good faith!
By definition NBN is a service, for without that serv ice that runs across the fibre, it is nothing!
The Salient point is national, not part, but whole, not without the regionals, and as in the case of previews and catalogues there are stated times of the event.

6

Kevin

Wed 16/06/2010 - 17:18

The product does exist? Just only currently to a very small amount of people..
Just like a film trailer. The product exists, but only a small amount of people have access to it.

7

Sydney Lawrence

Thu 17/06/2010 - 07:36

I thought Mr Rudd recently described this sort of advertising as a "cancer" on our society and promised to stop it? Don't be surprised at anything Mr Samuels will pull as his lack of action on the blackmail of Telstra to remove it as a competitor to the Rudd NBN clearly shows. What a joke the champion of competition (ACCC) is when it condoned the establishment of a Government monopoly and allows the destruction of opponents to it.

8

RS

Thu 17/06/2010 - 18:53

Oh look Sydney’s here now, pushing his greedy Telstra share driven nonsense and pitifully trying to hide it in a non Telstra thread…lol.

Sydney, don’t try to sound intelligent please (it just isn’t you) and stop trying to hide your disgraceful share bias… sell the shares and smell the roses.

Then I suppose, without lauding as you called them – “Saint Telstra” [sic], saying as you have, “God Bless Telstra” [sic] and telling every NWAT lie in the book to try to breathe life in to that punctured portfolio each day… you’d have nothing to do!

9

Francis

Fri 18/06/2010 - 02:42

Frankly I took the add in the Sun Herald as misinformation. The NSW Government already have their own Fibre network which amongst other things connects schools. I have even seen the fibre cable which connects our local High School to the network..

Its just spin and spin of the worst kind.

10

Sydney Lawrence

Fri 18/06/2010 - 08:29

RS how sad that you publicly demonstrate your childish continual reference to the fact that I (as most Australians) have and interest in Telstra via my Superannuation investments. I am sure that most readers would identify your lightweight attacks on me as a hope that you damage Telstra for your own devious purposes.

My endeavours are to bring to attention the vile threat and blackmail that the Rudd Government has put on Telstra to attempt to remove them as an opponent to the Rudd NBN Co. The blackmail I speak of is the outrageous threat to remove Telstra from future sale of spectrum which has absolutely no connection to the separation arguments and demonstrates the stand-over tactics of Mr Rudd.

11

D Newman

Fri 18/06/2010 - 09:16

@Sydney.
Its that sort of sentiment that got us into this situation in the first place.
A. seperation was said to be done soon, that was at the time of the first sare float, it was there in the documents...However it got delayed and side lined and became a polictical to hard basket victim. Meanwhile Telstra was sowing the seeds of its own problems.
B. The NBN wouldnt even exsist today, if Telstra invested more instead of bloating, the previous governments broadband network would now be up and running in conjunction with Telstra.
Thankfully that didnt happen otherwise we would of had to make do with that scheme for the next 50 years.

Once you cut through all the spin one point comes up that is the crux of why the NBN was felt to be needed. Telstras copper infrastructure is life ex, and Telstra was slow or even reluctant to replace it, instead they wanted us to all go wireless, and this was deemed not fit for purpose by the government, bun fights started, Sol was called names, and the spin war with smoke and mirrors started.

My thought on this is Telstra has planned to enter in an agreement to the NBN all along, but were holding out for a better deal, or an election and a chance to take control or majority run the NBN under a new name......God help us.
Why so many people laughed at their infrastructure value, as it was quoting as if most of it was near new and not coming to end of life.

I have no 'Devious Agenda" but will openly say out loud, I think Telstra abused its powers, and have squandered its own future for bloating up its share prices. and now they are reaping the harvest of the Sol years, I have alot more faith in their new management, who are struggling with alot of issues, one of which is saving face.

I agree with you about the Rudd blackmail part but and its a big BUT, thats after the stupid games Telstra played, if anything both sides are guilty as each other, and the only true victim as per usual is the public caught between the two.

12

Legal Eagle

Fri 18/06/2010 - 09:30

I can inform all of you,what was not in that advertisement was the fact that all ISP's are going to be required by law to store ALL CONTENT of ALL TRAFFIC, and before certain of you start the tirade, have a look at what is being proposed under the guise of Cyber Security, it is currently before the US Senate proposed by Joe Lieberman, there has been a deal done between the US and the Minister here.
Now does anybody think that a government will not shut down traffic that is biased against that government!

Think very hard about what the "total storey" is here.

13

Margaret Barker

Fri 18/06/2010 - 10:35

What on earth is the government thinking? The NBN isn't an electorally contentious issue like filtering or the mining tax. So why are they flinging money around to advertise the benefits of better internet speeds? $16M could employ another 200 nurses. Wouldn't that be a better use of funds? Oh that's right they've backflipped on federal health as well.

14

Legal Eagle

Fri 18/06/2010 - 11:44

Margaret, $16mill =200 votes you are right! they don't care.This is a much,much bigger Isuues than anybody can imagine....it is called control the minds of the majority!
Please look at what is going through the US Senate as we speak,filters, control of communications,Joe Lieberman is sponsoring the Bill, and a deal has been done with Conroy, why do you think he is pushing away with this!
And before the tirade about Telco's storing numbers, they do! but not the content of the call! ISP's are going to be required by law to store the content of traffic on the NBN

15

Sydney Lawrence

Fri 18/06/2010 - 13:46

Legal Eagle your information is certainly frightening and if correct could tie in with Mr Rudd's promotion of world government.

Margaret you are correct and Mr Rudd did promise to reduce the "cancer" on society {Government spending) a short time ago. But you must understand that the 43 billion NBN promise is developing into a huge debate as the election draws near.

D Newman I do agree with the fundamental points you make and have no problem with the Government trying to deliver on its hope to build a NBN across Australia. What I do not agree with is the Government blackmail of Telstra to stop Telstra competing with it.

To clearly demonstrate the stand-over tactics of the Rudd Government is the fact that the ACCC (the champion of competition) takes no action when Mr Rudd uses regulation to stop Telstra from competing with his NBN Co.

16

Legal Eagle

Fri 18/06/2010 - 14:10

Sydney, that bill is before the House in the US Senate as we speak, I am sure if you Google Joe Lieberman you will pick it up,also you may care to recall of recent times conversations that have taken place between United States and Australian government communications officials.

The scarry bit is this power is going to be placed in the hands of the Minister, it is intended to bypass all other authority.

17

RS

Fri 18/06/2010 - 15:28

Sydney it even sadder that you continually display your irrational and despicable Telstra share greed.

It also demonstrates a sycopathic psyche, as you will do and say whatever you have to, to support your more precious than life itself Telstra shares.

And cut the lies about super too.

Only days ago you sided with the billionaire mine owners and bagged the Rudd governments mining super tax, which would benefit the average aussie employees super, at the expense of these mining tycoons.

Sell the shares and smell the roses...

18

Legal Eagle

Mon 21/06/2010 - 08:58

Dear Lawrence of Sydney,

I had suggested in earlier briefs that you should prepare for the "tirade" wait until they have to backdown from their child like hatred of Telstra, when they discover that Telstra will become the mjor customer of NBN, and everybody knows what Major Customers do to suppliers!
As a by product, Telstra share price will soar!

Duct for cover,they will come after you, with their bile and spiteful attempt at justification of their attitude and their perceived position in life!

19

RS

Mon 21/06/2010 - 09:45

Gee it hasn’t taken long for the Telstra minions to flip-flop and start chest beating, has it?

So Legal Eagle, if your ridiculous reference was in relation to me, you are sadly 100% incorrect and I’m sure even Sydney will back me on this one.

For months and months I (NOT YOU) have been advocating (at ZDNet and Telstra Exchange) the very deal which has just been agreed to – HAVEN’T I SYD?

And why,? So that Telstra could do exactly as you now “most originally [sic]” are claiming.

I even purchased TLS shares myself at sub $3, awaiting the deal and imho, the subsequent TLS rally, which would occur.

However, I grew tired of waiting and sold with a 7.5% profit. But FYI, I will again be gauging the TLS share price today!

So please don’t start the flip-flopping and chest beating, by taking credit for anything that has occurred here or might occur as a consequence.

Don't forget...it was Sydney (and Telstra minions like YOU), who vehemently argued against all of this!

20

Legal Eagle

Mon 21/06/2010 - 10:22

RS, I am sorry you feel the way you do! I do not know you, have never heard of you,do not need your personal script audit,it would appear something in you past has disturbed you greatly.

Allow mw to be abuntantly clear!

My points were!

1. It is a disgrace that a government should attempt to run a commercial enterprise like Communications.

2.For a government to go outside the law and use trade restraint and threats to achieve an ideology position on communications is unacceptable!

3.Anybody but government to run communications!

4.I for one have never and will never hold Telstra or any other communications script again. ( previous was Davnett,we made squillions), furthermore,to hold script is not a bad thing! the last time I looked at the law, to have an opinion was legal.

5.Should you find fault with any of these points.please just move on, and leave the rest of us to be productive.

21

RS

Mon 21/06/2010 - 11:16

Oh Legal Eagle, no need to get all teary eyed, defensive and (pseudo) warn me to keep my opinions to myself, lol…

Opinions are what these threads are for and I will continue to air my views even if you don’t like them. Particularly in relation; to stupid comments like #18…yours!

Also, I do not know you either and reading your comments, do not wish to. But unlike you, I do not feel threatened by you or your comments. So I won’t conceitedly believe my comments any "more or less" productive than yours. So please feel free to keep ‘em coming, even though you clearly (imho) have no idea. Now…

Let me make this abundantly clear also – it is no good you coming here and having a Sydney-esque brain explosion, as you clearly did in #18, then, try to save face by saying but, but, but my points were…

NO…your points in #18 had nothing to do with your points in #20 (go back and have another read). Had they been so, I wouldn’t have needed to reply to such nonsense.

#18 was Telstra stupidity (speaking of tirades and childlike hatred of Telstra) which Syd would have been proud of, imho.

However, I will concede that your comment may have been a **ss take at Syd’s expense and if so, I apologise. But I think not.

So if you don’t like people replying to such comments in the same manner as your comment (although again you are most welcome) it may be prudent, for you to at least think, before you type!

22

Legal Eagle

Mon 21/06/2010 - 13:11

#21 And you have been able give this responce from some sort of deduction from my comments in #18.

I wish I could help you, you really need some help.

You have either been retrenched, or have experienced very back luck and think you are owed something, my goodness I really hope your life improves, perhaps you were molested by family, I can have you pointed in the right direction for excellent help.
Please do not reply,just stay calm, everything is going to be ok in the industry.

23

RS

Mon 21/06/2010 - 14:46

Gee seems I’ve hit a raw nerve, whilst facetiously poking fun at the cerebrally challenged one, known as Legal Eagle (whose comments sound suspiciously similar?)…LOL.

All I asked of you was for one simple thing brainiac…

“Think before you type”!

But alas…

24

Legal Eagle

Mon 21/06/2010 - 16:55

Let me take a guess! ex Westpac, caught up in the Telstra/IBM Outsource Program,seconded to IBM, drinks at the Kirribilli wears glasses and hat! OMG!

25

rs

Mon 21/06/2010 - 17:28

Lol...just can't help yourself eh?

Please do not reply you say, and then you are drawn into replying to my reply, LOL...

I love toying with fools, and you fool, are my new toy, cool...

By the way, like your twin who comments almost identically to you, here (but he’s away and you have magically appeared – lol) if you are going to lie, know the basics and at least know how to spell the names of your lying, wealth making activities…LOL!

Firstly it’s scrip, not script (something, even the greenest, squillion making, legal eagle, lol… would know) and secondly the company was Davnet, not Davnett.

Hardly hanging offences I know, but it shows you really “don’t know” and like your twin, are making up as you go along… basically, YOU ARE FOS…

Plus in comment #18, you said duct for cover, lol. What a Rhodes Scholar you are…! Yes, we all make typos, but really, you are nothing more than an illiterate fool, masquerading as somebody, he’ll never be.

But please continue! Whilst your twin is not commenting (ahem) and you are taking his place, both here and beneath Thodey’s desk there at Telstra, I will enjoy dangling the banana in front of another ape…!

So it is dangling...

26

Legal Eagle

Tue 22/06/2010 - 09:34

Michael, You have stepped on every carefully placed land mine!

You are regarded by all on here and elsewhere as a self righteous baffoon

27

D Newman

Tue 22/06/2010 - 09:56

Well the irony of that is Raymond was also considered that, as well as a massive list of other things, that would require lithinium.....
.And RS does have a point there is some very large profile indicators to your typing style, but this is the internet forums, where girls are men and children are FBI/interpol so as my daughter would say, "Like whateeeeeever", (shudders years of schooling and I get Britney frackin Spears in the house)

28

rs

Tue 22/06/2010 - 11:09

Lol #26…the icing on the irony cake…legal eagle (pfft), only a complete buffoon would spell buffoon, baffoon, eh buffoon?

Any more landmines buffoon (I mean baffoon)…LOL

Please I know it’s difficult for you, as it is something you have never done before… so again I ask…

“Think before you type”!

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