R4 chip impact goes beyond Nintendo
- 19 February, 2010 10:23
- Comments 3
The falling sales of Nintendo DS games have been linked to a modified chip which enables the playing of pirated games.
The ‘R4DS’ or ‘Revolution 4DS’, released in January 2007, looks identical to a DS game only it contains a slot for a Micro SD card which allows for the storage of illegally downloaded Nintendo DS files.
Nintendo Australia spokesperson, Heather Murphy, said while illegal downloads hurt sales, it also affects over 1400 companies which develop games for Nintendo DS.
“Certainly the widespread growth of Internet piracy together with the availability of game copying devices and mod chips impact authentic software sales for Nintendo, its licensees and publishers,” she said.
However, an IT lecturer at the University of Technology Sydney (UTS), Chris Johnson, said it’s difficult to estimate how much revenue is lost from illegal downloads.
He said most people who download the games would not have bought them even if the R4 chip did not exist.
“If a game is downloaded often, it becomes popular and some people would buy it,” he said. “When they say so much money is lost, that’s an absolute myth.”
The Australian video games market peaked at $1.96 billion in 2008, according to statistics from the Interactive Games and Entertainment Association (iGEA), with software sales rising by 57 per cent, consoles by 43 per cent and other hardware by 68 per cent.
Nintendo’s Murphy said the price of the games is only a part of the impact piracy has on the video game industry.
“Nintendo spends millions of dollars to develop its hardware and software systems with security in mind [and] invests millions of dollars a year to combat the piracy problem,” she said.
“Further, less sales of our hardware and software systems, means less resources that Nintendo, its licensees, developers and publishers have to create and market new video game products.
“The existence of piracy jeopardises the strength of the video game industry overall.”
This week, Nintendo won a Federal Court case against online retailer RSJ IT Solutions, who distributed the R4 chip throughout Australia.
The company was ordered to pay Nintendo $520,000 in damages.
Chris Bailey, store manager at EB Games Parramatta in Sydney’s west, believes only a small percentage of people use the R4 chip.
He said he has not noticed any difference in Nintendo DS game sales since the release of the R4 chip as the retailer’s main market is parents who can afford the games, buying for their children.
“More casual gamers don’t even know what an R4 is, they’ve never even heard of it,” he said. Recently, the games retailer started a petition to lobby for the introduction of an R18+ rating for electronic games.
The lack of an R18+ classification for electronic games has also been linked to an increase in piracy and poor sales of titles that were toned-down to meet Australia’s top M15+ rating.
- Bookmark this page
- Share this article
- Got more on this story? Email Computerworld
- Follow Computerworld on twitter
-
CeBIT 2012: Will NBN speed up freight delivery times?
-
Coalition NBN better or worse?
-
Coalition NBN better or worse?
-
CeBIT 2012: Will NBN speed up freight delivery times?
-
NBN build gaining momentum daily: Quigley
-
Windows 7 for Seniors for Dummies®
-
Excel 2007 All-In-One Desk Reference for Dummies
-
Teach Yourself Visually Windows 7
-
Office 2007 All-In-One Desk Reference for Dummies
-
Windows 7 for Dummies® Dvd+book Bundle
-
Windows 7 for Dummies®
-
Microsoft Office
-
MYOB Software for Dummies 6E Australian Edition
-
Office 2007 for Dummies









Comments
AJ
Personally, I or anyone in my family do not own an R4 chip. There are 3 DS consoles in my immediate family (I have a PSP). My belief as to why people use these R4 chips and play illegally downloaded software is because of the high prices of retail games. Take Battlefield: Bad Company 2 for instance. The game can be bought in the US for $49.99USD. If we were to follow the exchange rates, that would mean that the game should retail in Australia for around $60.00 on any given day. However, it is retailing for $108.00. How can anyone (except the rich minority who have everything anyway) afford that? In my household, we usually wait anything up to 12 - 18 months for the price of the game to fall to a more affordable price. This puts undue stress on my kids (any one's kids that are of the average or lower societal bracket for that matter) as some of their friends can talk about these games, show them off etc, but less advantageous kids who might really want that game, have to wait. Stop marketing games at exhorbitant prices and watch the sales climb.
jase
I have 4 kids and also dont have the r4 but have heard of them Nintendo it is not rocket science to me you start selling the r4 urself and put games on sites to download at fair cost. Take away package, user books in pdf, take away transport cost, retail mark up and you could sell game for $20 and still make profit I purchased ur ds for each of my kids and i struggle to buy games for them like call of duty each kid wants one to play each other. times this by x4 you do math the middle class worker can not keep up with that. In stead of going after theses guys out smart them put out there urself on net for cheaper cost, but knowing big companies they will put on net and still want retail $80-$100. If i could by of you from net for $20-$30 game I would be ur first customer
Buy overseas
All that will happen is that people will buy direct from China from sites such as asia2home.com
As the other commenters have noted, the cost of games in Australia is excessive. If the EB games spokesmen thinks only a small proportion of people know of the R4 series chips, he is seriously deluded, It gives the freedom to play games that are not available for sale in Australia.
The restricted availability of all media, and it's grossly inflated price in Australia needs to be addressed, hopefully by the Pirate Party if they can get some representation after the next election. As much as I dislike the name, I think that may make a fairer environment for Australian consumers.
Post new comment