Seven Network mulls scrapping content screening delays

Simultaneous screening time between US and Australia could help curb TV show piracy
Seven Network director Ryan Stokes

Seven Network director Ryan Stokes

The Seven Network will consider pushing for simultaneous broadcasting times between Australia and the United States to combat online piracy, according to director Ryan Stokes.

Speaking at the Broadband and Beyond 2010 conference in Sydney, Stokes said the media giant would consider screening US television content in Australia as and when it was screened in the US in an effort to stop pirates from illegally downloading content before it was screened domestically.

Typically, television content broadcast in the US can be delayed from screening in Australia by days, weeks, months or a year or more.

It follows last week’s defeat of a legal case by the Australian Federation Against Copyright Theft (AFACT) – of which Seven is a member – against a Perth-based Internet Service Provider (ISP) iiNet.

Prior to the ruling speculation was been rife on how the decision would impact the ISP industry and copyright legislation. While Communications Minister Stephen Conroy was reticent on whether new laws or legislation amendments will follow the decision.

Also speaking at the conference, Google Australia engineering director Alan Noble said the disruptive characterstic of the Internet was killing traditional content models.

"The internet breaks the idea of scarcity... mp3s have decimated CDs," Noble said. "The Internet is both a disruptive force good and bad, but interesting."

Computerworld yesterday revealed Exetel will stop blocking customer accounts linked to copyright infringement as a result of last week's failed lawsuit against iiNet.

After five years, the company will by the end of the month stop blocking accounts of customers accused of copyright breaches by organisations such as The Australian Federation Against Copyright Theft (AFACT).

More about: ACT, etwork, Google, iiNet, Noble, Seven Network
References show all

Comments

1

Big Al

Wed 10/02/2010 - 14:46

At last, a media conglomerate who recognises that they are part of the problem, and intending to take steps to remedy it. Now, if only channel 9 takes note...

2

s1mon

Wed 10/02/2010 - 15:12

As an avid fan of such shows as Dexter, Lost, Hells Kitchen etc. I can safely say my Bit Torrent client would no longer flex is muscles if US and Aus had simultaneous screenings. An example of this is last seasons Dexter hasnt even started in Australia, yet its been finished in the States for months now. We are on the internet, I know when a show starts, I want to be part of the forums which light up like a christmas tree when an episode has aired. If the TV stations wont allow me to be a part of this international culture, then I have and will turn to a Torrent. Just because you dont like the technology, doesnt mean it wont be used. Wake up AFACT, you only exist because big corporations are in complete denial of technology.

3

Daniel

Wed 10/02/2010 - 15:47

YES YES YES YES. This is exactly what the networks need to do to curb piracy. I am another user who is too easily tempted to download shows that have aired days/weeks/months/years previously and this will completely remove any need/temptation for me to do so.

4

David Ny

Wed 10/02/2010 - 16:51

Main issue why thats going to be difficult at present is Australia cant afford to broadcast at the same time, hell even the UK cant, though the airing lag is less........
The whole affilate system needs to be looked at, either you are an affilate in the full sense and gets whats aired on parent stations, or you go independant and buy shows in, which is roughly whats happening now anyways.
But because the population density is so low, the revenue advertising slots dont generate the income for the parent stations so they charge a small discount for shows but delay the airing alot.
Main reason I signed up for the other devil of broadcasting Foxtel, who ironicly is doing the same thing with shows, Foxtel AUS is way behind USA and UK content.
So your choices at present, pay a fortune for the complete series dvd box sets, that lets face are plentifull here,(Hmmm)
Wait, Wait and Wait and dont look at any internet sites so your viewing isnt ruined.
Pirate the hell out of the networks till they either arrest everyone or change....At present it would look like they will arrest everyone first.

5

Justin W

Wed 10/02/2010 - 17:22

Yes! finally! a tv network with some sence! the fact that they screen my tv shows up to 6months after they have aired in the US is the sole reason i use a bittorrent client! lets hope they get it together!

6

klaw

Wed 10/02/2010 - 17:43

Hooray - this is a week of common sense prevailing (in most cases anyway). It makes perfect sense to air the episodes simultaneously, and would almost make using p2p redundant.

My question is - why do these companies try to litigate first, rather than adjusting their business models to take advantage of the various trends? People have known what the problem was for ages - why spend money on an expensive court case rather than fixing the problem?

7

lost-tv

Thu 11/02/2010 - 00:29

This is the best, easiest, most logical solution thats ever been acknowledged for the problem. There'd be no incentive or reason to download any TV from the US.

Then if they ran post-broadcast "catch-up TV" similar to ABC's iview model there would also be no reason to illegally download when programming changes caused viewers to miss episodes.

8

seb

Thu 11/02/2010 - 05:59

Seven is an owner of the TiVo service here in Australia they can get content for their CAPSA service on TiVo, After 3 months they only have 327 movies, none of them are current dvd releases. There is a delay of 30 to 90 days and then they had to pull movies if they go to Foxtel.

It is a joke, the government should ignore the studios and afact until they make content available on services like tivo in a timely manner.

TV series episode are up to $2.95 and old movies are $3.95, newer ones $5.95

9

Wayne

Thu 11/02/2010 - 08:12

What happens when you miss an episode? How are you going to watch it? Also US still has massive piracy on it's TV shows downloaded by those in the US. While this may reduce piracy it's not going to reduce it by as much as they want. They still need to provide the ability to watch tv shows after they have aired in HD otherwise piracy will still be rampant.

10

Steve

Thu 11/02/2010 - 08:14

Now all they have to do is:

- Show them in order
- Keep them in the same time slot at least till the end of the season
- Put them in a decent time slot
- Reduce the number of ad breaks
- Put ad breaks in sensible places
- Show 100% of the original show, not trim it for ads

11

Bob

Thu 11/02/2010 - 08:45

YES!!!!!!!!!!!!! O GOD YES!!!!!!!!!!!!!!!!!! No longer would we have to spend months avoiding spoilers and plot summeries on the internet. #1 way to combat Illegal downloading, make it possible to get it legally.

12

Scud

Thu 11/02/2010 - 09:24

Finally a SMART idea! How long have we been waiting for the TV Series "V" now? I wonder how many have got it from the net because they are sick of waiting

13

Julian

Thu 11/02/2010 - 11:03

Finally some common sense!!!

Absolutely, if I didn't have to wait months to see an episode, I'd be extremely unlikely to download it. Now if only they fixed the deliberate way they delay start and finish times to mess with people trying to record shows....

They need to realise that times have changed, people have busy schedules, and the worldwide community means that other avenues are available. Host shows online themselves with their advertising, allow people to easily record shows, etc, if they think smart they'll get much further than by launching stupid litigation actions and alienating their customers.

14

Greg

Thu 11/02/2010 - 11:19

Problem is that even when stuff is screened over here in a sensible timeframe, rarely are they shown in HD. True a lot of stuff on 7HD is actually HD, but a lot of it is not.

Why would you bother when you can download a 1GB HD version without ads in under 20 minutes?

Also simultaneous screening means that primetime shows from the US will be shown around midday in (eastern) Australia. If you have no PVR you're out of luck.

15

Kevmeister

Thu 11/02/2010 - 13:21

That's all well and good for TV programs, but it does very little to stop piracy of movies.

Whether right or wrong, I tend to hold the opinion that because TV stations show the content "for free" anyway (it ain't called Free-to-Air for nothing), albeit often much later, then downloading it via BitTorrent is not "theft", compared to say downloading a movie that you would otherwise have had to pay to see either in the cinema or via a DVD/Bluray disc.

In terms of revenue loss for a television station, there is no *practical* difference that I can see between someone who downloads a TV show via BitTorrent and someone who records a program on their PVR and skips the ads. Yet the latter is "acceptable" and the former is "piracy" or "theft".

Unfortunately, insofar as calculating TV ratings, the user who records a show on their PVR is *probably* still considered a "viewer" of the show and the downloader is not. Since the number of viewers of a given show drives advertising rates, the network probably doesn't care if you skip the ads, because they are still getting paid their advertising revenue to deliver the ad to you.

Networks would probably quite happily show TV programs online if they could retain their revenue model through advertising, and prevent the bitstream being copied.

The irony is that a digital content delivery system (ie. putting these shows on the internet for free) actually has the *capacity* to more effectively force a viewer to see advertisements, if the viewer cannot bypass the viewer and access the stream directly (eg. to copy it). It eliminates the ability to record the program, or to skip ads.

Even then there will still be people who resent being forced to watch ads, will try copy the video, remove the ads, and make it available to others. And likewise there will be others who download it because being forced to watch ads is time better spent elsewhere.

16

Tim B

Thu 11/02/2010 - 13:34

Exact same time sounds good on paper, but as someone else has pointed out, the shows they are trying to avoid issues with will be on while we're all at work/school.

Local stations also source shows from multiple channels. What happens if they pick 2 popular shows that are on at the same time in the US?

17

Karyn

Thu 11/02/2010 - 13:45

FYI - Dexter is currently screening on Australian TV. Its on Foxtel Showcase, Season 4 (Episode 11).

But even Foxtel need to bring their shows forward - the Facebook groups were madly posting months before it began screening here - and I didnt need to see hints about the Trinity killer!!!

18

Sven

Thu 11/02/2010 - 14:08

Oh no, now look what you've done, evil pirates!

19

Ross

Thu 11/02/2010 - 14:49

Seven could have done this years ago when torrents started but they sat on their hands, still today they delay programs for months, insert tons of adverts and promote the hell out of programs, when you can get it same day from America or the UK, advert free, HD quality... why wouldnt you just torrent the show?
If programs were shown same day, i wouldnt torrent the show but until all the channels and the pathetically outdated Foxtel start doing this, torrents will continue!

20

Max1mus

Thu 11/02/2010 - 15:39

This conveniently overlooks one major point. OK, two.

1..I do not, and will not pay the fees (bordering on theft) for pay-TV.

2..The shows I d/l are not, and have not been shown here, nor are they likely to be.

I will continue to d/l them, AFACT and the TV networks can go to the Devil.

End of story.

21

petey

Thu 11/02/2010 - 17:50

wasn't this the whole idea of the 'fast-tracking' seven was claiming years ago. it all sounds good but if you can't deliver than its rather pointless.

22

Jonathan Wilson

Sat 13/02/2010 - 12:41

It doesn't have to be exact same time as US, it can be a few days later and it will still have the same anti-piracy effect.

However, I dont believe we will ever see this happen in practice because:
1.The networks will continue to delay shows where they want to wait and see if the show works in the US before deciding whether to air it locally (and if so where and when)
2.The networks will continue to delay shows to fit better with other shows (often reality garbage like weight loss crap, talent/singing/dance contests, cooking crap etc)
3.The networks will continue to delay shows and skip episodes due to public holidays, school holidays, "Xmas/summer non-ratings period", "Easter non-ratings period" etc
4.The networks will continue to delay shows and skip episodes due to special events or sporting matches (either on their channel or another channel)
5.The networks will continue to delay shows in order to spread all the "good" (i.e. high rating) shows throughout the year and to ensure they dont put an expensive high rating show up against another show on another network that would hurt the ratings of the expensive show (this is especially seen when networks move shows around to avoid hitting all the reality junk)

23

TuffGuy

Tue 16/02/2010 - 10:47

Finally someone is talking some real sense - continually being screwed by TV network programmers is the bane of all consumers. You know what I mean, they buy shows and hold them in the back room for a year or two before they bother showing them, or showing seasons with regular breaks of repeats in between. Add to that the large movie and music corporations also screwing consumers in regions like Australia by charging us up to double the price to download legal content and you have the perfect recipe for rampant piracy.
What these corporations need to do is get with the program on modern technology and give consumers what they want instead of just resorting to litigation. They need to be proactive instead of reactive, meet consumer demands, keep ahead of the game....
Consumers do not give two hoots about ratings or which channel shows what, we just want to watch what we want to watch when we want to watch it.

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