Real estate agents back in the spam spotlight

The Australian Communications and Media Authority (ACMA) is again targeting the real estate industry on the issue of spam with a formal warning issued to Danielou Pty Ltd, trading as Elders Real Estate Wollongong.

ACMA says the company breached the Spam Act 2003 by sending commercial electronic messages without an unsubscribe facility.

The measure follows the launch of an awareness campaign by ACMA aimed at informing the real estate industry about unsolicited communications.

“It is disappointing that some real estate agents do not appear to have taken the opportunity to understand the requirements for complying with the Spam Act,’ ACMA acting chairman Chris Cheah said.

“Members of the industry need to understand that, even when they are dealing with potential buyers on a one-to-one basis, these interactions are commercial and they need to comply with spam and telemarketing laws.”

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