Optus launches new app store (updated)

Optus has opened a mobile app store for non-Apple devices, becoming the first Australian telco to do so.

Optus customers can download and purchase applications from the Optus Application Store on 2G and 3G enabled Symbian, Android, Blackberry, Windows and Java devices.

An Optus spokesperson told Computerworld there are no plans to make its app store available on iPhone handsets, due to the Apple App Store availability on those devices.

The telco’s content and portals manager, Mark Mulder, said customers will be given the option to be charged for apps via their mobile bill and he is confident there will be something for everyone.

“With close to 1000 applications available to customers at launch, and the ability to browse via rating, category or review, we are confident there will be something of interest for everyone,” Mulder said in a statement.

In July, Nokia Australia launched its new Ovi Store, along with the release of the N97.

That same month, Apple announced its highly successful App Store had reached 1.5 billion downloads.

The Optus Application Store can be accessed via mobile phones on the APP Store icon in Optus ZOO or by sending an SMS with ‘APP’ in the body to 966.

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