Viocorp launches on-demand web casting

On-demand web casting tool to come up against the big boys

Seeking to cash-in on a rise in web casting among government, corporates and education, Australian company Viocorp has launched its software as a service web casting tool, Viocast.

The tool allows users to log in over the web to create their own on-demand webcasts incorporating PDFs, Powerpoints, a registration engine, Q&A, user polls and surveys.

According to Ian Gardener chief executive at Viocorp, the company is offering the product as a fully managed production service, a self-service product, and through channel partners selling into markets such as hospitality.

The service can be customised to include a company-branded interface for use in businesses, education institutions and government departments – the three major markets for webcasting tools, Gardener said.

The service is available as a module for its Viostream suite and as a stand alone product. Monthy subscriptions start at $1500.

The on-demand Viocasts offer a 99.99 per cent up-time guarantee and are run out of the company’s fully-redundant data centre, Gardener said.

The Viocast tool would compete with offerings such as WebEx and GoToMeeting based on ease of use, a self-service option, an improved feature set and a fixed monthly cost versus per-event cost pricing model, he said.

Under the self service model, users will be able to import pre-existing content such as mp4s and power point presentations and have the system to trigger slide changes at nominated points in time, Gardener said.

Gardener said presentations could even be made using an iPhone to record audio and upload a power point presentation deck to produce a webcast in about 30 minutes.

Viocorp would also look to launch a dynamic streaming service in about two months which incorporates Akamai’s Adobe enabled dynamic streaming technology which allows audiences to smoothly jump ahead within a presentation, Gardener said.

He added that while the company was once known for playing in the content distribution space, it was now evolving more towards software and services.

“A while ago we did play in the content space - Nice Shorts was a short film site we launched and ran a few years ago, and we did have a shot in the live music game with Defhead.com.” he said. “We have decided to focus on software now, though - we would rather be the pipes than the fluid going though them.”

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