Cars go wireless by 2012
- 29 May, 2009 12:50
- Comments 2
As environmental concerns come to the fore, car makers will increasingly turn away from performance and towards in-car electronics and connectivity as a way of differentiating their vehicles, said Gartner analyst Thilo Koslowski.
“The automotive industry must explore new ways to generate consumer interest, product differentiation and revenue opportunities,” said Koslowski. “Web-based applications and services specifically designed to enhance the driving and ownership experience, in particular, represent a significant chance to accomplish this. During the past two years, consumer awareness and interest for such technologies and applications has grown significantly in mature automotive markets, such as the United States and Western Europe. The goal is to provide dynamic content that is contextual and relevant to the driver and the passengers. It’s not about replicating consumers’ home computer Internet experience”
Gartner anticipates that by 2016, consumers will consider in-vehicle connectivity as important as traditional automobile features (for example, safety and fuel efficiency). This means that automotive companies must offer such functionality in two vehicle generations (one generation is traditionally four years) from today, to meet future demand.
“The growing need for connectivity solutions in the automobile will also have a significant impact on the automotive aftermarket and will provide opportunities for those companies that can offer cost-effective retrofit solutions for vehicle owners that want to upgrade their existing cars,” he said
- Bookmark this page
- Share this article
- Got more on this story? Email Computerworld
- Follow Computerworld on twitter
- HP Security Action Plan for Enterprise Printing and Imaging
- IBM zEnterprise System Brings Hybrid Computing Capabilities to Midsize Organisations
- Oracle SOA Suite – Oracle BPEL Process Manager
- Get the Whole Picture Why Most Organizations Miss User Response Monitoring—and What to Do About It
- Teleworking made simple—and secure—with desktop virtualisation technology
-
TPG faces customer backlash over slowed net speeds
-
CSIRO claims world's fastest wireless link
-
CeBit 2012: Social media a legal minefield
-
VOIP a wake-up call for global phone competition
-
CeBIT 2012: Will NBN speed up freight delivery times?
-
Office 2007 All-In-One Desk Reference for Dummies
-
Windows 7 for Seniors for Dummies®
-
Computers for Seniors for Dummies, 2nd Edition
-
Windows 7 for Dummies® Dvd+book Bundle
-
Office 2007 for Dummies
-
MYOB Software for Dummies 6E Australian Edition
-
Windows 7 for Dummies®
-
Teach Yourself Visually Windows 7
-
Excel 2007 All-In-One Desk Reference for Dummies
Comments
Cam Douglass
performance will always sell
While I agree that in-car electronics and connectivity will become increasingly important, I doubt seriously that vehicle performance will be any less important to consumers. If vehicle manufacturers compromise performance the performance aftermarket should do very well.
Anonymous
2020, maybe...
Ditto. Cars are great fun. I don't even think performance will even leave the list of top incentives for particular segments such as the sedan, coupe or convertible.
The 2016 deadline is pushing it though. First off, demand will dictate whether these systems move forward. In the automotive timeline, and in particular the economic climate, it will take more than a couple refreshes.
In addition, the infrastructure is not in place for the level of service I believe Thilo is suggesting. BMW's e-mail services, for example, notify owners when their cars are approaching a service interval or need an oil change. Whether BMWs communicate via satallite ISP's or telecom companies, the bandwidth must be negotiated. Given the top-heavy, rather slow moving companies on either end of the deal, I don't expect 7 years is enough time.
Post new comment