Sydney, Australia – 1 October 2008: BlueCentral, Australia’s leading hosting and mobility solutions provider today announced it has been selected by behavioural targeting solutions company SageMetrics, to centralise its hosting solutions in the United Kingdom.

The SageMetrics contract will result in BlueCentral dramatically expanding its hosting data centre in the United Kingdom to support SageMetrics’ intensive data analytics operations.

Anthony Banek, Managing Director for BlueCentral said, “BlueCentral’s partnership with SageMetrics marks our continued expansion in the international market. We have supported more than 8,000 clients in their hosting requirements from around the world and we remain committed to growing our footprint to support our customer’s needs.”

Benoit Droulez, Chief Executive Officer of SageMetrics said, “Being a behavioural targeting and analytics solution provider means capturing and preserving data is our core business. We selected BlueCentral because of their demonstrated experience as a hosting provider. They have proven that they have what it takes to provide ongoing quality support to critical applications. ”

“BlueCentral has also demonstrated innovative thinking by designing a solution that moves us from a multi-location hosting environment to a centralised single location. This approach makes great business sense for SageMetrics because it optimises our hardware usage and reduces our operational costs.”

The new hosting facility will support behavioural targeting and web analytics functions for SageMetrics customers such as the BBC, BP, L’Oreal, Shell and Virgin.

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About BlueCentral www.bluecentral.com.au

BlueCentral is a hosting and mobility solutions provider, delivering domain names, shared web hosting, dedicated hosting, co-location solutions, mobile messaging aggregation, mobile billing and delivery, security services and data centre facilities. Our clients consist of the SME sector, large businesses, corporate and government departments worldwide.

BlueCentral provides a platform to enable your company to achieve future growth. We deliver proven convergence-enabling, scalable and cost-effective services to meet all of your web hosting and business infrastructure needs.

About SageMetrics www.sagemetrics.com

SageMetrics is a leading provider of behavioural targeting solutions, leveraging its extensive experience as a web analytics provider to deliver superior, proven technology and service. For years, multiple leading companies around the world have used SageMetrics’ solutions to increase marketing ROI and drive revenue, including the BBC, BP, L’Oreal, Shell, Virgin, United Media, Trinity Mirror and the Tribune.

Media Contact:

Rachel York

Max Australia

Phone: +61 2 9954 3492

Email: rachel.york@maxaustralia.com.au

Jessica Groom

BlueCentral

Phone: +61 2 9270 6406

Email: jessica.groom@bluecentral.com