Seinfeld-Windows TV commercial premieres to baffled audience
- 08 September, 2008 08:04
Microsoft's US$300 million advertising campaign for Windows starring comedian Jerry Seinfeld launched last week night with an extra-long television commercial almost entirely devoid of any talk of Windows, Microsoft, or anything, really.
That was oddly appropriate, considering Seinfeld's eponymous hit 90s comedy was described by both admirers and detractors as a "show about nothing."
It co-starred Microsoft co-founder Bill Gates and was set in a shopping mall. Seinfeld, who did most of the talking, helps Gates buy a pair of shoes called the Conquistador. He also asks if Gates ever wears his clothes in the shower. The commercial ends with Seinfeld asking Gates if Microsoft will "come out with something that makes our computers moist and chewy like cake so we can just eat them while we're working." Gates wiggles his rear to answer in the affirmative.
The commercial ends with the Windows logo and the phrase "Delicious."
It was aired early during the broadcast of the first National Football League game of the season.
The part that bloggers liked the most was when Gates showed off his "Shoe Circus Clown Card." The picture was of Gates' notorious mugshot when he was caught speeding by New Mexico police in 1977 at the age of 21.
The commercial lacked the flashy camerawork that is considered the trademark of French director, Michel Gondry. Gondry reportedly shot a Microsoft commercial earlier this summer.
Join the Computerworld Australia group on Linkedin. The group is open to IT Directors, IT Managers, Infrastructure Managers, Network Managers, Security Managers, Communications Managers.
- YouTube - Shoe Circus - Jerry Seinfeld and Bill Gates
- YouTube - Windows Ad :: Shoe Circus - With Bill Gates and Jerry Seinfield
- Microsoft Web site
- Microsoft begins big ad push : Beyond Binary - A blog by Ina Fried - CNET News
- Between the Lines mobile edition
- 'Eternal Sunshine' director behind Microsoft Seinfeld ad?
Thanks a million, Drupal
Optus goes over the top with VoIP service
Turnbull asks how the NBN got that way
U.S. retailers insist on PIN requirement in smartcard rules
Yelp speeds database access with flash storage