Telstra shakes up mobile broadband pricing

Competition takes effect in emerging market

Rodney Gedda (Techworld Australia)
25 August, 2008 11:28
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Telstra’s BigPond business unit has cut the price of its mobile broadband services and now charges the same rate for wireless mobile card plans as it does for wireless modem plans.

There is a new 10GB plan and a reduced number of wireless broadband plans in an effort to make it “simpler for customers”, according to Telstra.

The new mobile broadband plans are:

- 400MB for $39.95
- 1GB for $59.95
- 3GB for $89.95
- 10GB for $129.95

BigPond has a choice of wireless broadband devices which include either a 7.2Mbps express card or USB mobile card or the new BigPond 7.2 Home Network Gateway modem with built-in Wi-Fi.

Bigpond’s Super G Fast 7.2 mobile card allows 550Kbps to 3.0Mbps download and up to 1.3Mbps upload speeds. The standard mobile card and built-in devices operates at 550Kbps to 3.0Mbps down and 384Kbps up.

BigPond group managing director Justin Milne said the new wireless broadband plans reflect the “exceptional value” the company offers customers who are looking for a reliable wireless broadband service.

"New customers with multiple Telstra services can receive a discount of 12 months half price off their wireless broadband access,” Milne said. “We have also removed the different speed plans which may have confused some customers, so all of our wireless broadband plans are now available with the fastest network speeds available.”

The additional usage charge has been “simplified” to $0.25 per MB across all plans which are effective from Sunday, August 24 and existing customers can change to the new pricing at bigpond.com.