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destra appoints industry veteran General Manager for destra Media division
 17 January, 2006 15:34

MELBOURNE – 16 January 2006 – destra Corporation Limited (ASX:DES) (destra) has announced the appointment of Clive Mayhew to the newly created role of General Manager, destra Media (a 100 per cent owned digital media division of destra Corporation).

“Clive represents that 'final piece to the puzzle' that takes destra Media to the next level where we cannot be ignored as a major player in the local market with a view to becoming a strong global player,” said Domenic Carosa, destra’s CEO. “We sought an executive with a solid, broad professional background including experience in markets relevant to destra. With destra Media poised for explosive growth, Clive has the proven capabilities to ensure that we fully capitalise on the opportunity in front of us."

Mayhew brings 20 years of operational and business leadership experience in the technology sector to his role as General Manager. His proven track record in profit centre management, team development and high revenue growth in software, internet and ecommerce management has been recognised over the years. Strategies and implementation will be based on destra Media’s core plank of music, entertainment and youth focus.

He is well known in Australia for his high profile roles as Netscape’s founding Managing Director and Solution 6’s Group Marketing Director. In 1999, he was recruited to work in America with Internet Music pioneers CDNOW running their international operations; he also launched the Chello iTV commercial relationships within Europe and has consulted to several leading technology organisations both in the United States and Europe.

Since his return to Australia in July 2005, Mayhew has been consulting to Australia’s leading internet company Realestate.com.au helping develop its New Zealand operations.

Mayhew has a Master of Business Administration and a Bachelor of Science (Hons) Computer Science & Education. He has been consulting to destra since November 2005 on a part-time basis and will join full-time as General Manager for destra Media from 1 March 2006.

destra Media has experienced rapid growth throughout 2005 and starts the new year with the completion of the purchase of The Rajon Music & Video Group (Rajon), one of the largest independent record labels in Australia, whose financial strength allows destra to facilitate further investment in digital media. ENDS

destra Corporation Limited destra (ASX:DES) is a leading internet and e-commerce company delivering internet business and consumer entertainment solutions through its two arms – destra Business and destra Media.

Business communications offerings are delivered through the following divisions – destra Business and TPP Internet. These divisions service the SME sector through mid tier to large corporations delivering on their needs in data connectivity, voice communications and all levels of hosting and domain name services.

destra Media divisions include destra Music – facilitators of the online distribution of digital music; Musicpoint - a web-based service for radio stations providing automated online distribution of new releases; MP3.com.au – Australia’s number one digital music provider for independent and unsigned artists.

Visit www.destra.com.

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