Computerworld
Influencing the market
Upheavals in the marketplace are forcing everyone to re-examine what it will take to build a vibrant ICT industry in Australia
Len Rust  04 February, 2008 10:18

What a week! Investors are bailing out of technology stocks and several companies are seeing the need for new leadership. Things change quickly in this industry.

Innovation and ICT uptake in Australia are highly dependent on the e-skills of the workforce. However, evidence is pointing to growing e-skills gaps. The transition to a knowledge-based economy is making education and training a lifelong process rather than a one-off activity.

What are the key aspects to building a vibrant ICT industry in Australia? Some of the common characteristics for a vibrant ICT industry seem to be

  1. An educated and willing workforce,
  2. Some key academic centres of excellence,
  3. A stable business environment,
  4. A strong and flexible communications infrastructure,
  5. A good climate for investment for start-up activities, and
  6. Strong leadership.
But then we don't have to be perfect. On the one hand it is a high-growth industry and on the other it is also now a global industry. Because of the rapid pace of technological development, if we are to keep up we must make sure that public opinion, and investments in R&D, education, literacy, and leadership do not stand in the way of technology implementation. That said, Australians must benefit from our advances in technology and ensure we are able to exploit technology regardless of its sophistication.

The factors affecting ICT spending today include economic conditions, business environment, corporate culture, senior systems installed, vertical market growth, and many others. Together they constitute a shifting mosaic of influence over ICT budgets.

The challenge for all ICT vendors is survival; how do they get from today's economy to tomorrow's? Vendors can't manage their companies the way they have in the past and hope for survival. It's not that companies have been poorly run; it's just that the rules have changed too quickly for some of the older vendors.

Strong local leaders are now essential to build an effective organisation around values and work styles. In terms of who will win, the jury is out as there is a lot of innovation now reaching markets. Established vendors that broaden their portfolios will influence the rest of the market and cause other vendors to follow suit. Acquisitions, too, can influence the market as well as customer purchasing decisions, while the move of a CEO can lend a new found level of expertise to a formally inconsequential vendor.

Len Rust is publisher of The Rust Report

Comments

Post new comment

Login or register to link comments to your user profile, or you may also post a comment without being logged in.
The content of this field is kept private and will not be shown publicly.
Enter the fully qualified URL, eg. http://www.example.com/
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

Zones
Zone logoZones provide focussed content from Computerworld and leading technology partners.
Newsletter Subscription
Newsletter Subscription
Sign up for our Computerworld newsletters!
Syndicate content
 

Computerworld Webinar

Thursday, June 11th, 2009
10:30am EST (Sydney, Australia)
Screening at your PC

Computerworld is hosting a 30 minute live webinar to help you to learn how unified communications can save you money, foster innovation and business agility by making it easier for people to find, reach and collaborate with one another.

Register Now

Whitepaper

A Platform for Master Data Management to Help You Know and Trust Your Data

Truly knowing – and trusting - your data empowers you to achieve an array of business initiatives. Trying to improve customer service, lower operational costs, improve compliance or manage risks? Read on for expert help.

Enterprise IT Buyer's Guide
Find Technology Vendors Fast
 
Find vendors by name | Find by category
Sponsored Links
 
Send Us E-mail | Privacy Policy
Features List | Media Kit | Advertising | Contact Us

Copyright 2009 IDG Communications. ABN 14 001 592 650. All rights reserved.
Reproduction in whole or in part in any form or medium without express written permission of IDG Communications is prohibited.