Toyota Europe revs up on-demand service

Toyota Motor Europe has standardized on Salesforce.com's multitenant on-demand service in less than three months to enable full integration of its European sales environment.

The carmaker said its migration onto the service means it can now automate many day-to-day sales processes, allowing its European sales territories to work together more efficiently and improve responsiveness to customers.

Account managers at Toyota Motor Europe's headquarters in Belgium, as well as Toyota National Sales and Marketing companies throughout Europe, are already using the on-demand service to target, acquire and manage day-to-day relationships with multinational fleet customers.

Toyota Motor Europe said it has customized Salesforce.com's Force.com system to meet its specific needs.

The firm said one of the main reasons for choosing the on-demand application lay in its ability to integrate with back office systems and external sources of information regarding vehicle data.

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