Toy distributor integrates operations across three countries

Australian toy distributor Moose Enterprise has replaced its accounting system, numerous spreadsheets and ad hoc databases with a single ERP solution in a phased rollout across Melbourne, Hong Kong and China.

Set to go live later this month, the goal is to integrate the company's expanding domestic and international operations.

Moose Enterprise chief financial officer, Stephen O'Neill, said the company will replace Accpac with Pronto Software to consolidate its financial information and business processes to achieve greater visibility across the organization.

O'Neill said the single solution will also help manage rapid expansion as Moose experienced 120 per cent revenue growth last year.

While the toy company supplies domestic retailers such as Myer, David Jones, Target, Woolworths, Kmart and Safeway, O'Neill said Moose exports 70 per cent of its product range to more than 45 countries.

Moose Enterprise will implement a range of Pronto modules including financials, supply chain, project costing, EDI, CRM, payroll, analytics and warehousing.

The financial and EDI modules are currently being rolled out with analytics set to be implemented in early 2008.

Upon completion of the project, O'Neill expects to halve the time it takes to produce a set of consolidated group accounts and dramatically increase fiscal visibility and management.

"We will be able to get a much more accurate big picture view of costs as well as more streamlined quoting which will improve our quarterly forecasting and cash flow," he said.

The Alert Intelligience feature, O'Neill said, will improve our business agility and mitigate business risks which is critical for a growing business.

"Importantly for us Pronto's in-built EDI integration supports the electronic trading compliance mandates of our major customers such as Coles and Big W.

"Currently it takes about half a day to key in orders but we anticipate major efficiencies once the software automates this process."

During the purchasing selection process, O'Neill said Pronto's local customer service was a key factor in the final decision.

"We wanted to deal directly with a supplier that makes and supports its own software, instead of dealing with a third party where support is not always guaranteed," he said.

"The team have already proven they go beyond the call of duty as it has been a very aggressive rollout and a major change project for our business."

Pronto Software managing director, David Jackman, described Moose as a dynamic Australian company that is making plenty of waves overseas.

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