Computerworld
AOL buys video search engine
AOL is seeking to beef up its video search services with the acquisition of video search engine Truveo.
Juan Carlos Perez (IDG News Service)  11 January, 2006 08:24

As consumer demand for online video swells, America Online (AOL) announced Tuesday that it has acquired Truveo, a provider of video search, to boost its capabilities in this area, considered one of the hottest segments of the search engine market.

Truveo, founded in January 2004 and based in Burlingame, California, has developed a "crawling" technology that, it claims, allows it to find and index Web video content that remains invisible to conventional Web spiders.

Truveo calls its technology "Visual Crawler" because the company says that it can detect video content by identifying visual characteristics, similarly to how a human does it.

Truveo's approach also allows it to automatically compile and retrieve descriptive information about the videos it indexes. By capturing this metadata, such as a video clip's date, length, title, director and producer, Truveo makes the content of its index easier to search, according to the company.

AOL plans to integrate Truveo's technology into its video search services in the coming months. Truveo's search engine is available for free at http://www.truveo.com.

AOL's acquisition of the privately-held startup closed in December. Financial details aren't being released.

More about America Online, AOL

Comments

Post new comment

Login or register to link comments to your user profile, or you may also post a comment without being logged in.
The content of this field is kept private and will not be shown publicly.
Enter the fully qualified URL, eg. http://www.example.com/
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options

Zones
Zone logoZones provide focussed content from Computerworld and leading technology partners.
Newsletter Subscription
Newsletter Subscription
Sign up for our Computerworld newsletters!
Syndicate content
 

Computerworld Webinar

Thursday, June 11th, 2009
10:30am EST (Sydney, Australia)
Screening at your PC

Computerworld is hosting a 30 minute live webinar to help you to learn how unified communications can save you money, foster innovation and business agility by making it easier for people to find, reach and collaborate with one another.

Register Now

Computerworld Community Comments
Whitepaper

Keeping your SQL Server Going 24x7

The SQL Server is the vital link between corporate data and enterprise applications. With compliance and regulatory implications, as well as business disruption, keeping data up-to-date and flowing 24x7 has to be the goal. Keep your SQL server going - read more now.

Enterprise IT Buyer's Guide
Find Technology Vendors Fast
 
Find vendors by name | Find by category
Sponsored Links
 
Send Us E-mail | Privacy Policy
Features List | Media Kit | Advertising | Contact Us

Copyright 2009 IDG Communications. ABN 14 001 592 650. All rights reserved.
Reproduction in whole or in part in any form or medium without express written permission of IDG Communications is prohibited.